PinnedTanoj UdawattageManagement Perspective on AdTechProgrammatic Advertising has predominantly been an unregulated industry where the first mover advantage has given Google a superior…Aug 13Aug 13
Tanoj Udawattage“A fixation with gaining competitive advantage leads organisations to ignore the power of…Burton (1995) argues that Porter’s 5 forces of competitive advantage accounts for only half of business strategy and the importance of…Jul 16Jul 16
Tanoj UdawattageCase Study AnalysisAssume a managerial role — Diagnose the business issue — Apply tools and techniques covered in the textbook — Make a judgment — Construct…Jun 23Jun 23
