3 Reasons for Building a Growth Model from the Ground Up

1. Gives you a plan for your product to evolve to take it beyond revenue goals by identifying markets that are big enough to create explosive leverage.

2. Helps you decide on a future state by answering these 3 questions:

— Where are you at today (current state)?

— Where do you want to be in a year from now (future state)?

— What are you doing for that to be possible (roadmap)?

3. Reverse engineer the future to defining key activities

What to Include in your Growth Model

1. Research

2. Budget

3. Demand Generation/Performance Marketing Roadmap

4. Customer Journey Roadmap

5. Execution Roadmap

6. Benchmark Actual Vs Target