Tanoj UdawattageThe Ideal Programmatic Advertising EcosystemI found this framework very helpful in getting across the idea of Real Time Bidding (RTB) Programmatic Guaranteed (PG) and Private…1 min read·Jan 24, 2023----
Tanoj UdawattageThe Multi-Armed Bandit Sue A/B Testing Over Bayesian RegretIf you are in digital or performance marketing, and you test different ad copy, messaging headline etc, and optimise budgets to the best…2 min read·Jan 22, 2023----
Tanoj Udawattage3 Reasons for Building a Growth Model from the Ground Up1. Gives you a plan for your product to evolve to take it beyond revenue goals by identifying markets that are big enough to create…1 min read·Jan 15, 2023----
Tanoj UdawattageStand out as a Sophisticated Marketer — Tactics for GrowthThe aim of this articles is to summarises some of the key challenges that many growing software and SaaS companies face as they scale…6 min read·Jan 8, 2023----